Guides, data, and strategies for creators who take their TikTok affiliate business seriously.
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Hotels that work with influencers rarely fail because the creator was wrong. They fail because nobody agreed, in advance, on what a booked room looks like in the data. A stay gets filmed, the post performs, the hotel feels good about it, and then the finance team asks a question nobody can answer: …
Hotel SEO is not a marketing channel you bolt on at the end. It is the discipline of making your property the answer a traveller finds when they type a destination, a date and a reason to travel into a search box. The method below is the one we teach operators who want to stop renting every guest f…
Creators ask this constantly, and the confusion is understandable: both a TikTok Shop voucher and a coupon code take money off an order, both appear inside the same checkout flow, and both are described by sellers as "a discount." But they are not the same instrument, they are not created in the sa…
If you have ever stood outside a venue, a trade show or a hotel opening wondering whether to ask for a media pass or a press pass, you are not alone. The two terms get used interchangeably in casual conversation, but they are not the same document, they are not issued by the same people, and they d…
A restaurant collaboration rate card is the single document that decides whether a partnership feels professional or improvised. It is not a price list. It is a scope document with a price attached, and the difference matters because restaurants buy outcomes, not minutes of footage. If you shoot fo…
This is the one item on this page that can cost you money this month. TikTok Shop's guidance on tax forms states that the IRS requires TikTok to obtain your tax information before making payments to you. If you do not provide it, TikTok applies mandatory withholding at a rate of 24% on those paymen…
Most advice about TikTok Shop samples focuses on the message you send. That advice misreads where the decision happens. TikTok's own creator guide states the position without softening it: "When you request a sample from a seller, they reserve the right to approve, reject, or ignore your request." …
CREATORSSearch the full text of TikTok's Community Guidelines for the word shadowban and you will not find it. Not once, in any section. What you find instead is a defined, named status that TikTok applies to content and labels openly throughout the document: FYF Ineligible, meaning ineligible for the For …
CREATORSIf you have spent any time selling on TikTok, you have probably run into the letters MCN. They show up in agency pitches, in creator group chats, in the fine print of a contract someone forwarded you at midnight. The acronym stands for multi-channel network, and the short version is this: an MCN is…
