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Guides, data, and strategies for creators who take their TikTok affiliate business seriously.

Latest Articles


Are TikTok Shop vouchers and coupon codes the same thing?
CREATORSMERCHANTS

Are TikTok Shop vouchers and coupon codes the same thing?

Short answer: not quite. Shoppers, creators and even some sellers use the words voucher, coupon and promo code as if they meant one thing, and on the surface they do: each one lowers what a shopper pays on TikTok Shop. Underneath, they differ in who creates them, how they reach the shopper, and wha…

7 min read·17 Oct 2026
Does a free item from a voucher still get taxed? Gift, coupon and deal rules
MERCHANTSCREATORS

Does a free item from a voucher still get taxed? Gift, coupon and deal rules

You hand over a voucher, leave with a free item, and then notice a tax line on the receipt. That seems wrong, but it is often correct. Whether a free item is taxable depends on how the offer is built, who pays for the discount, and where you live. This guide lays out the logic in plain language so …

10 min read·15 Oct 2026
Documents needed to register a restaurant on TikTok GO: a methodology checklist
RESTAURANTS & DININGMERCHANTS

Documents needed to register a restaurant on TikTok GO: a methodology checklist

Registering a restaurant on TikTok GO mostly comes down to proving three things: the business legally exists, the applicant can act for it, and the money can reach a real account. Every item on the document list supports one of those proofs. This guide covers the paperwork in the order most restaur…

9 min read·14 Oct 2026
Documents a restaurant needs before joining TikTok Go
MERCHANTSRESTAURANTS & DINING

Documents a restaurant needs before joining TikTok Go

Opening a restaurant already means a long list of licences, inspections and equipment, and adding a sales channel should not feel like starting over. If your restaurant operates legally, you already hold most of what TikTok Go will ask for. The work is gathering the documents, checking that the det…

7 min read·14 Oct 2026
Paid post vs commission-only deal: a cost comparison for brands and creators
EARNINGS & PAYOUTSCREATORSMERCHANTS

Paid post vs commission-only deal: a cost comparison for brands and creators

Every brand that works with TikTok creators eventually faces the same pricing question: pay a flat fee for a post, or pay nothing upfront and share a cut of each sale. Which is cheaper depends on who carries the risk, how reliably the creator converts viewers, and how much of the true cost sits out…

8 min read·12 Oct 2026
Common reasons a restaurant fails TikTok Shop verification
MERCHANTSRESTAURANTS & DINING

Common reasons a restaurant fails TikTok Shop verification

A restaurant owner submits a TikTok Shop application, waits, and gets a short message saying verification failed. That is frustrating when the business, the food, and the paperwork are all real. The restaurant is rarely the problem. Usually what you typed or uploaded does not match the official rec…

9 min read·10 Oct 2026
What commission rate should I offer TikTok Shop affiliates?
MERCHANTSEARNINGS & PAYOUTS

What commission rate should I offer TikTok Shop affiliates?

If you sell on TikTok Shop, the affiliate commission you set decides whether creators bother with your product. Set it too low and good creators skip you. Set it too high and every sale loses money. This guide walks through a practical method for choosing a commission rate, starting from your margi…

7 min read·3 Oct 2026
TikTok local services provider explained for every local business
NEWS & UPDATESMERCHANTS

TikTok local services provider explained for every local business

For years people have used TikTok to find recipes, hotels and weekend plans. Local Services is the part of the app that tries to turn that discovery into a real visit. A local business lists an offer, a creator shows it in a short video, and a viewer buys it and redeems it in person. This guide exp…

8 min read·2 Oct 2026
How to Train Staff to Handle Customers Filming in the Restaurant
RESTAURANTS & DININGMERCHANTS

How to Train Staff to Handle Customers Filming in the Restaurant

A guest pulls out a phone, props it against the salt shaker, and starts talking to camera. Your server freezes. Do they interrupt? Duck out of frame? Ask the guest to stop? The moment lasts seconds, but how your team handles it decides whether the restaurant gains a free marketing asset or a compla…

9 min read·1 Oct 2026