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Latest Articles

What to include in a restaurant collaboration rate card
RESTAURANTS & DININGCREATORS

What to include in a restaurant collaboration rate card

A restaurant collaboration rate card is the single document that decides whether a partnership feels professional or improvised. It is not a price list. It is a scope document with a price attached, and the difference matters because restaurants buy outcomes, not minutes of footage. If you shoot fo…

8 min read·22 Sep 2026
Restaurant marketing on TikTok Shop: a methodology for local food brands
MERCHANTSRESTAURANTS & DINING

Restaurant marketing on TikTok Shop: a methodology for local food brands

Restaurant marketing has always been local, word-of-mouth driven, and hard to measure. TikTok changes the shape of that problem. It is a social media platform where discovery happens before intent, where a single behind-the-scenes clip of a kitchen at close can outperform a paid flyer campaign, and…

11 min read·11 Sep 2026